Dublin CODING School is delighted to introduce Stephen Coleman, our new Lecturer in UX/UI. Stephen is a UX/UI Designer at the Bank of Ireland!

We asked Stephen about his career so far and his advice for someone considering a career in UX/UI Design.

 

1. What first attracted you to a career in UX/UI Design?

I worked in a design agency that produced glossy high-end magazines which formed the base of my experience in graphic design and general knowledge of the print industry. Subsequently, I did a course in HTML web development which helped me to produce websites for myself and my friends (music band, etc). It was web design and digital exposure that led me to venture into User Experience Design as a career choice. Essentially I would like to think of it as an evolution of practice or adapting for a methodical approach to design for business scale and customer/user optimisation.


2. What does a UX/UI Designer’s day look like?

The first thing I do is my morning ritual of coffee and toast, whether it’s remote working or a day in the office. Catch up on the morning emails and get ready for the stand-up calls, usually meet with key stakeholders Product Owners, etc. When we have discussed all the current outstanding issues for the day’s focus we go off with our agenda into our separate departments. The UX/CX team then has a daily catchup call to discuss issues progress or the more granular aspects or design challenges ahead. After which the day consists of responses to various individuals across the day with the different colleagues/stakeholders or developers etc to continually shape the product for the build or production phase. Currently, I work with teams across Asia so very often the mornings are very busy and the afternoons are reserved for design focus.

 

3. What advice would you give to someone considering a career in Design?


User Experience (UX) has become an industry buzzword and companies synonymous with strong product catalogs such as Apple, Uber, Spotify, Soundcloud, etc. All of these companies adopt a rigorous approach to product design principles and optimised user-centric functionality. It’s not difficult to understand the appeal of such an industry when we use brilliant apps daily and see how addictive they can be. However, UX designers as individual contributors are only as good as the team around them. Dynamic teams can problem solve and collectively contribute globally and much more effectively, from what I understand of all these companies they adopt a team focus to design and development. My advice would be to focus on your strengths, you will not master every aspect of the UX process, but once you do the basics right you will find your niche and develop your other skills. Understanding the industry, you’re designing for a key. It can be rewarding to work with designers from very diverse backgrounds like analysts, psychologists, web/ graphic designers, researchers, developers or people with very different backgrounds who each contribute to a diverse dynamic team.


4. Why is UX/UI Design so important in business today?

My question for any customer-facing business today is: How can they survive in the market if they are not Customer-Centric? Companies want their products to be engineered as customer-focused as possible for frictionless transactions, seamless interaction points, and conversions to sales. The easier it is for the customer to shop, get a quote or buy online, or whatever service they provide; the better the outcome for each.

Stephen is leading Dublin CODING School UX/UI Design Course. To learn more download our course brochure HERE!